Much of Jones’ work is representative of his own life’s journey. His current Series, for example, depicts its subjects pretending to be someone they are not while appearing to be longingly searching for something more. Jones explains, “For many years while I toiled away in the corporate world spending countless hours on planes and in boardroom meetings furthering my career, I felt I was venturing further and further away from who I truly was, who I was meant to be.” Jones explains that the masks in this series represent our ‘social’ selves, the people we pretend to be for the benefit of others. While the balloons represent our ‘essential selves’ or rather who we truly are within our sincerest hearts.
Never underestimate the ability of our hearts to be insincere. The balloons remind us of our hopes and hearts desires seen floating just out of reach. The swirls sometimes seen above the subjects’ heads, Jones explains, are stories we tell ourselves that prevent us from reaching our hearts’ desires. The subjects are seen typically in juxtaposition to their environment, yet Jones seeks to portray an element of hope within his work. Additionally, some common themes in many of Jones’ pieces are numbers, which indicate the latitude and longitude of where the photograph was taken; upon close inspection you will often see a clock hidden somewhere within each piece. This reminds us that time is a commodity that should be treasured and spent wisely.